Client Conversation Center

 

No matter how much you prepare clients for market volatility, it typically comes as a surprise and sparks a roller coaster of emotions. Consider these client engagement best practices and resources to navigate an uncertain environment toward deeper and more trusting relationships with your clients.

 

Additional resources:


Who should I talk to?

 

The sheer number of calls to manage during periods of market volatility can feel daunting. Who should I connect with first? How can I create a process to ensure the most impacted clients feel served?

 

 

Consider prioritizing your proactive client contact based on the client's circumstances today:

 

CONNECT NOW:

Clients in retirement and worried clients

This client group is typically most affected financially by market volatility and may require an immediate review of their plan, and potential changes. Reassure them that you have reviewed their plan and explain any changes you recommend.

CONNECT SOON:

Clients nearing retirement

Review whether these clients are still on track. Some plans may require adjustments. Let these clients know whether any immediate modifications are needed, and that you’ll schedule a more in-depth conversation soon.

CONNECT NEXT:

Clients planning for retirement

Contact these clients via phone, letter or email. Encourage them to focus on their long-term outcomes and share regular updates on the markets. Let the clients know that you will be setting up meetings with them in the near future.

It’s also important to connect with clients who may not have reached out to you. Never presume that a quiet client isn’t worried about market volatility, uncertainty and other relevant issues.

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